How to cover a live event with social media – Byron Bay Writers Festival: Gearing up for a Social Media Storm.
I feel like the luckiest girl in the world. Don’t let my bird-nest bad hair or manic over caffeinated lip twitch fool you, last week I had the pleasure of covering social media for the Byron Bay Writers Festival AND IT WAS AMAZING!
I have been working in marketing and social media for many years but I have only ever covered one other live event. Unlike my normal routine of carefully selected or crafted pieces of content, the three days of the writers festival were bananas. A heady mix of rushing between different tents across the festival site, listening to and distilling lectures into 140 characters and taking so many pictures. It really was an incredible experience, one which I hope I get to relive again next year, and I definitely learnt a lot. So below are a few things I picked up from my own experience that you might find useful for your next live event.
1. Know your goal.
Are you trying to increase followers, create hype or provide timely newsworthy content? Maybe all three.
Speak to your client and get a clear sense of what they want from your efforts. Find out how many different platforms shall you be working across, where do they want you to focus most of you attention and what are their KPIs.
You can spend all the time in the world creating brilliant content but if you are not delivering on the clients specific needs you are wasting everyone’s time.
2. Be prepared.
Lots of little things can get in the way of you providing consistent high quality coverage for your chosen event. Some things you might need to know are: will you have regular internet on site? Somewhere to charge your computer/device? Are you working outside? What is the weather forecast? Are you managing a team or working alone? Can you prepare content ahead of time?
Just by asking a few simple questions I was able to adequately prepare myself for the challenges I was going to face. I also found that by having a clear list of the events I absolutely needed to cover, all of my official accounts set up and logged in on the night before and a map of the event site I could pretty much handle anything. Plus it gave me three less things to worry about on the day!
3. Take s survival kit.
I’m not much of a survivalist, you only have to watch two seconds of Doomsday Peepers to see that, but a survival kit could save your ass. Depending on your role you could be so busy rushing between different parts of the event that you might not have time to think, let alone eat or drink. Having a small bag on you with a few items can give you the chance to sit through a particularly long session or whole event without having to miss any important details.
My perfect survival kit includes:
Device- computer/smart phone/ tablet (I used an iPad and it was the perfect size and weight for me.)
Apple (fruit not a computer)
4. Finally HAVE FUN!
Yes yes, the quaint reminder to enjoy yourself at the end of the post. Clichéd sure but still true. Regardless of whether you are being paid or volunteering your time this is your chance to kick some butt and show the world what you can do. And if you are volunteering this opportunity could be the boost you need to get a professional gig playing with the social media we all know and love.
Good luck and let’s us know your tips below in the comments.